The Caesar Marketing Award Show (Caesar Werbepreis) is held every two years by the Upper Austria Economic Chamber’s Advertising and Marketing Communications Committee. The Caesars, as the trophies are known, honour the best creative work in the state of Upper Austria. Laska and Fredmansky were jointly awarded bronze in the Dialogue Marketing category for their invitation to the Anuga trade fair.
Laska endeavours to develop outstanding solutions. The Austrian outfit always aims for its results to exceed expectations, whether in its machines for leading companies in the food industry, its customer service or its communications and advertising. The Caesar comes as an encouraging confirmation that Laska has succeeded in communicating its high standards to others, including the general public.
In addition, the award is testament to Laska’s work with Fredmansky, a relationship which now stretches back for over a year. The creative professionals at Fredmansky, who have offices in the Austrian localities of Urfahr, Neufelden, Salzburg and Gleisdorf (Styria), have been developing both analogue and digital brand experiences for more than 20 years. Their work covers every circumstance in which customers and members of the public come into contact with a brand. Laska’s requirements for the work and its need for a partnership-style approach also reflect Fredmansky’s own priorities.
Laska is looking forward to a number of exciting projects which it will be working together with Fredmansky to implement. The specialist machine manufacturing firm is currently working on its appearance at the IFFA 2019 trade fair in May. Naturally, perfection will also be the key topic at that event in Frankfurt. And there will be a digital first in the mix... but more on that at IFFA 2019.
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